Strategic Article Marketing for Linkbuilding
No other offsite linkbuilding strategy comes close to the results you can get by regularly sending high-quality articles to numerous article directories. Content that people want to link to can help direct large amounts of traffic to your website, with the proper application of article marketing techniques. Any linkbuilding endeavors bank on diligent article marketing, which in turn builds on content that is informative and well-penned.
People will go to your website if they click on your resource box information after reading compelling, high-quality articles you submit to the directories. Directing more niche traffic to your site will enhance your standing in the search engine results pages, hand-in-hand with your Page Rank. Article marketing is one of the tools, if not the most important tool, in your linkbuilding arsenal, which can help you reach your desired rank in the search results pages.
It is not that complicated to set up your article marketing system to get more people to know about your brand, your products, and your services. Ensure that the articles you create or develop are regularly sent to top article directories, as well as directories that pertain to your specific niche. If it is beyond you to regularly send articles to the aforementioned directories, or if you do not have the necessary skills to create good content by yourself, then consider hiring a professional SEO article writer from Articles On Tap. Such writers not only focus on the quality of the articles (in terms of writing structure and other aspects) but also the optimum amount of exposure you can get on the Net with these materials.
Of course, the more backlinks a website has, the higher it ranks in the search results pages. A large number of backlinks, coupled with relevant, usable information, will help your linkbuilding strategies greatly.
Keep in mind that there are some other factors involved in article marketing for the purposes of linkbuilding. The number of links, as well as the quality of websites that link to you, should be taken into account. This may be difficult to maintain in the long run, starting with creating the articles, up to disseminating them in the directories. Any website owner who employs an SEO writer will benefit greatly from diligent dissemination of articles. Remember the old adage ‘Content is king’ even before considering sending articles to an article directory. The quality of the articles you create and submit may also be used to build up the reputation of your site, brand, and products or services – premium content connotes a premium brand.
Where to Submit Your Articles for Maximum Effect
Article marketing can provide your Internet marketing efforts with a much-needed boost by leading a large number of additional Internet users to your site. Regularly submitting high-quality articles to article directories is a good start. Do not send too many articles to the same directory per day, as some article directories may see this as spamming.
There are numerous article directories on the Web you can send your new articles to. You can submit your content to two types of directories: some of the top article directories, and directories that are oriented towards your niche. To do the latter, enter your keywords and the phrase ‘ezine directory’ into Google’s search box.
Some of the most popular article directories on the Web include:
• www.ezinearticles.com
• www.goarticles.com
• www.articlebase.com
• www.articlecity.com
• www.articledashboard.com
• www.ideamarketers.com
• www.isnare.com
• www.searchwarp.com
• www.selfgrowth.com
And submitting to a network of blogs such as My Article Network that boasts over 20,000 blogs can literally explode your exposure and backlinks.
Reviewing your articles for any oversights, such as misspellings, and following correct sentence structure and grammar are important. Running a spell check on each article, as well as verifying that your links are correct, will give you a better chance at marketing your articles.
One can send articles to article directories manually, though this may prove to be tedious and time-consuming. Using article submission software, such as Automatic Article Submitter, will save you much time and effort, as well as minimizing errors due to oversight. And during our article marketing endeavors we have used almost all of the article submission programs out there, and none compares to Article Submit Auto.
Brad Callen’s Article Submitter software is also a good option. The program fills necessary information in the pertinent fields by itself. All the user has to do is click on ’submit’ and go to the next website. The aforementioned software saves time while displaying the Page Rank rating of the sites you send your articles to.
For a more automated article submission process, ArticleOnTap’s sumission service work great. These services will enable you to send your articles to numerous sites and promote your articles, fast. For a detailed review of today’s top Article Submission Tools go to http://ArticleSubmissionReview.com for in depth reviews and bonuses.
Isnare and Articlemarketer both charge rates for their article submitting services. The rates vary according to the number of articles, with Isnare charging $10 for every 5 articles, and Articlemarketer requiring a yearly fee of $239. The latter allows a user to submit any number of articles. Articlemarketer’s free account permits the posting of articles to a few dozen websites. But for the greatest bang for the buck, currently no service compares to My Article Network in our opinion.
For people new to article marketing, or those who have limited means, Article marketer’s free account or Isnare is advised. If you have the financial means and require sending a large number of articles, go with My Article Network.
Article Marketing for Bing
Bing from Microsoft is one of the newest search engines on the Internet, although the company’s promotions establish it as a different search tool. Rather than being a ‘search engine’, Microsoft calls it a ‘decision engine’. For example, Bing’s user interface can provide the user with more accurate and pertinent data with less effort, which is something that Google sometimes fails to do.
The question is, with the innovations that the new search engine offers, how do you tailor your article marketing efforts to glean maximum results from the up-and-coming Bing? What does Bing have over its biggest and most prominent rival, Google Search?
The Bing engine does a better job in terms of presenting relevant results and detailed information to Internet users who employ it, in comparison to Google. On the surface, it may be due to the distinctive user interface that Bing has. Bing typically displays the information that one can access with Google Search with more depth, even without going directly to the page the info is on. Placing the mouse cursor over a search result causes the ‘expanded’ display of the information snippet. If the information contains associated meta-data, moving the cursor over the primary information will display this as well.
The new search engine may cause some people to consider revamping their article marketing endeavors, yet the tried-and-tested rules still apply. An edge over your competitors may be achieved much like before: by writing high-quality content, incorporating the relevant keywords, and disseminating your content through article directories – making sure that you also create an accessible and compelling author bio or resource box.
The more detailed data that can be seen through Bing’s search results may equate to more convenient access to the desired information for any visitors. Of course, as the search engine evolves, it remains to be seen if a website owner needs to tweak his or her article marketing efforts to a greater degree, for purposes of gaining more website traffic. Despite the popularity of Google Search, you can gain traffic with Bing, as it promotes the information contained in your articles much better than Google.
There is no need to overhaul your article marketing strategies entirely, if you wish to cater to Internet users who utilize Bing. Bing is one of the best innovations in search engine technology, and simply honing your article marketing strategies while new developments come along will serve you and your website well enough.
If you are in need of articles on tap for the BING search engine give http://articlesontap.com a try!
How to Hire a Professional SEO Article Writer
Hiring a professional SEO article writer is necessary if you want your website’s content to rank high in the search engine results pages. A professional SEO writer has the abilities of a good article writer, and the added skills of creating articles using keywords, with search engine optimization in mind.
SEO content writers can help promote your website with articles that allow for maximum exposure. Your articles should be easily identified and located by search engines when it evaluates websites. In turn, your content should be highly relevant, informative, and well-written.
Choice of Niche Keywords
Due to the nature of the Internet, almost any kind of product or service has a potential market. If Internet users can find your site easily while they search for desired information, then your marketing endeavors are off to a good start. All promotional strategies build on the premise that your brand is available and accessible – let your marketing efforts prove so. If relevant and popular keywords are incorporated into your content by professional SEO writers, then your site stands a greater chance of ranking high in the search engine results. The importance of using relevant keywords cannot be stated enough – this permits users to see your website and allow you to promote your product, service, and company name.
A professional SEO writer also has good fundamental writing skills, much like copywriters in conventional advertising. Any material released by such a writer has to be virtually perfect, grammar-wise. There should be no misspellings anywhere in the content of an article. The impact that an article has does not only depend on the idea or concept behind it, but also the delivery itself. His or her writing should enhance user perception about what you offer. He or she needs to place your brand in the best light – which can serve to retain customers or viewers and invite the patronage of new ones.
Many SEO-specific aspects, such as keyword percentage within a given article, are included when such as writer develops content for the Web. A large number or high percentage of keywords in a certain article may turn off some prospective readers or clients, although it may help your site rank high in SERPS. Conversely, an article with a very low percentage of keywords may cause it to rank at the tail end of search results, no matter how well the article may have been written. A professional SEO article writer strikes a compromise, by including an appropriate number of keywords in the content, making sure that the article sits well with both the readers and the engines.
