It is no secret that article marketing is a staple to Internet Marketing and one of the primary methods of not only attracting more traffic to your site, but moving up in the SERPs (Search Engine Results Pages) as well. But the big downer with article marketing is that it can be very time consuming to write dozens of articles and then even more time consuming to publish those articles – that’s where an article submission script comes in.
The process of publishing articles is commonly referred to as article submission, because you are in essence submitting your articles to online directories and/or networks to inclusion, distribution and, many times, syndication and republication via RSS or their internal newsletters. Again, the problem here is not in the process itself, but the amount of time it consumes. Article submission guidelines vary from site to site, so you will have to familiarize yourself with each and every sites limitations, restrictions and format requirements. Some sites, for example, allow you to include limited HTML tags in the body of your articles, others do not. Another issue with article submission is that it is very time consuming. There are hundreds of article submission sites on the Net – some of them worthwhile, but many others not so great. Doing all of the required research to uncover the diamonds in the rough can be a very tedious proposition. Likewise, just submitting blindly to everything under the sun can also waste a lot of your time and produce mediocre results.
An article submission script is a program that will automate or largely automate the article submission process. There are dozens of articles submission software programs out there, or scripts, which will greatly facilitate all of your manual efforts. Some can even automate the registration process for you so that you do not have to go to each site individually and register – a very time consuming endeavor. But the best part about these programs is that usually come with their own preferred network of sites that they work with and can help you find sites that you would normally not find. Some article submission script programs are very specific and only submit to the top 30 directories, for example, while other programs are much more universal and have an internal network of over 20,000 blogs that you can submit to based upon the category or type of information you are submitting. The range of services offered by these scripts is vast, so you really need to evaluate your needs and goals before choosing the right one for you.
Lastly, cost of these article submission scripts can vary pretty dramatically as well. While there are some that are available for free, you know what you have heard about “nothing is for free”, well, that applies here as well. The best article submission programs are not free, indeed, however, if you use them frequently the amount of increased traffic and, ideally, revenue that they should add to your site will indeed make them better than free. Whether you intend to market your site via article marketing or any other form of Internet Marketing, you will have to invest in that endeavor – nothing different than the investment in printing business cards or brochures to hand out in the offline world. Marketing is an investment, but the smart marketers find the best investments to save them time and money and that is where article submission scripts can really hit a home run for you if you choose the right ones.
