You can effectively maximize your site’s search engine optimization (SEO) through article marketing when you are trying to sell a service or product via the Internet. In a nutshell SEO is the process for getting the highest ranking possible in the list of websites presented by the search engine (SERP’s) as the results of a particular keyword search. If the website gets on the first page of the results, you have an excellent chance of being visited by a Web surfer, providing its a keyword term that gets some traffic, now this is the simplistic description, it is much more in depth than that but an SEO lesson is beyond the scope of this post.
More traffic to your site means that you have a better chance of selling your product or service, and unique articles offer an inexpensive way to increase that traffic. One role of article marketing is to let you put in the keywords and phrases that you have researched and estimated to be those that a potential customer of your service or product will type in when he wants to search for your type of service or product. In this way, the search engines will know that your article or website (if your article is posted on your blog) is focused on those keywords and phrases and will include your article or website on the results pages when someone searches for them. For this to work the title of your article is the single most important part of your article and it has to be for a search term that is not too heavily contested. We typically do a google search for a term and if the results return less that 50,000 results we can get page 1 with a well written title and a well placed article.
An important step to take is that you submit your unique articles to the high ranking article directories such as ezinearticles or goarticles.com and a few others. These particular websites have high rankings in the search engines and because your links are contained in the articles that you have submitted to them, their high rankings will pull up your ranking as you submit more and more articles to them and the number of backlinks to your site increases. Additionally due to the fact that these sites typically rank very well with google, your article stands a great chance at making page 1.
The second purpose of the articles is the natural generation of backlinks to your site. This is because backlinks are king with search engines, especially Google, to mean that your website is popular. Your ranking in the search engine results will rise as the number of backlinks from quality websites increases. Also, you may gradually become an expert in your specific field as you get more and more articles published on those websites. Many people would then like to provide a link to your website so that the number of backlinks to your website will grow even faster. Some sites such as goarticles allow you to place links directly inline with your article content. These links are amazingly important and care should be taken to use the proper anchor text. Additionally you should not point all of your links to just your homepage, you need to strategically provide deep links to interior pages within your website as well and mix up the anchor text terms.
One service they we use religiously, in fact it is our number 1 article distribution service, is MAN. MAN is a network of well over 10,000 blogs, and we submit spun articles to MAN, which in turn distributes unique versions of our articles to its network of blogs. In each post we strategically post 3 anchor text rich backlinks to our website. This service is so extremely powerful, we have been able to generate well over 1000 backlinks to just one of the sites we promoted for one of our SEO clients, and this site moved to #3 in google for their main keyword from #43 in less than 30 days for a highly competitive keyword. And we have seen many other similar results from MAN as well. And we sell spun articles primed and ready for direct placement into MAN with no effort to you besides placing in your links. Check out our Killer My Article Network Review and Killer Bonus by clicking here.
