Archive for the ‘Article Marketing Tips’ Category

Strategic Article Marketing for Linkbuilding

Friday, September 25th, 2009

No other offsite linkbuilding strategy comes close to the results you can get by regularly sending high-quality articles to numerous article directories. Content that people want to link to can help direct large amounts of traffic to your website, with the proper application of article marketing techniques. Any linkbuilding endeavors bank on diligent article marketing, which in turn builds on content that is informative and well-penned.

People will go to your website if they click on your resource box information after reading compelling, high-quality articles you submit to the directories. Directing more niche traffic to your site will enhance your standing in the search engine results pages, hand-in-hand with your Page Rank. Article marketing is one of the tools, if not the most important tool, in your linkbuilding arsenal, which can help you reach your desired rank in the search results pages.

It is not that complicated to set up your article marketing system to get more people to know about your brand, your products, and your services. Ensure that the articles you create or develop are regularly sent to top article directories, as well as directories that pertain to your specific niche. If it is beyond you to regularly send articles to the aforementioned directories, or if you do not have the necessary skills to create good content by yourself, then consider hiring a professional SEO article writer from Articles On Tap. Such writers not only focus on the quality of the articles (in terms of writing structure and other aspects) but also the optimum amount of exposure you can get on the Net with these materials.

Of course, the more backlinks a website has, the higher it ranks in the search results pages. A large number of backlinks, coupled with relevant, usable information, will help your linkbuilding strategies greatly.

Keep in mind that there are some other factors involved in article marketing for the purposes of linkbuilding. The number of links, as well as the quality of websites that link to you, should be taken into account. This may be difficult to maintain in the long run, starting with creating the articles, up to disseminating them in the directories. Any website owner who employs an SEO writer will benefit greatly from diligent dissemination of articles. Remember the old adage ‘Content is king’ even before considering sending articles to an article directory. The quality of the articles you create and submit may also be used to build up the reputation of your site, brand, and products or services – premium content connotes a premium brand.

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Where to Submit Your Articles for Maximum Effect

Friday, September 18th, 2009

Article marketing can provide your Internet marketing efforts with a much-needed boost by leading a large number of additional Internet users to your site. Regularly submitting high-quality articles to article directories is a good start. Do not send too many articles to the same directory per day, as some article directories may see this as spamming.

There are numerous article directories on the Web you can send your new articles to. You can submit your content to two types of directories: some of the top article directories, and directories that are oriented towards your niche. To do the latter, enter your keywords and the phrase ‘ezine directory’ into Google’s search box.

Some of the most popular article directories on the Web include:

• www.ezinearticles.com
• www.goarticles.com
• www.articlebase.com
• www.articlecity.com
• www.articledashboard.com
• www.ideamarketers.com
• www.isnare.com
• www.searchwarp.com
• www.selfgrowth.com

And submitting to a network of blogs such as My Article Network that boasts over 20,000 blogs can literally explode your exposure and backlinks.

Reviewing your articles for any oversights, such as misspellings, and following correct sentence structure and grammar are important. Running a spell check on each article, as well as verifying that your links are correct, will give you a better chance at marketing your articles.

One can send articles to article directories manually, though this may prove to be tedious and time-consuming. Using article submission software, such as Automatic Article Submitter, will save you much time and effort, as well as minimizing errors due to oversight. And during our article marketing endeavors we have used almost all of the article submission programs out there, and none compares to Article Submit Auto.

Brad Callen’s Article Submitter software is also a good option. The program fills necessary information in the pertinent fields by itself. All the user has to do is click on ’submit’ and go to the next website. The aforementioned software saves time while displaying the Page Rank rating of the sites you send your articles to.

For a more automated article submission process, articlemarketer or isnare may work. These websites will enable you to send your articles to numerous sites and promote your articles, fast. For a detailed review of today’s top Article Submission Sites go to http://ArticleSubmissionReview.com for in depth reviews and bonuses.

Isnare and Articlemarketer both charge rates for their article submitting services. The rates vary according to the number of articles, with Isnare charging $10 for every 5 articles, and Articlemarketer requiring a yearly fee of $239. The latter allows a user to submit any number of articles. Articlemarketer’s free account permits the posting of articles to a few dozen websites. But for the greatest bang for the buck, currently no service compares to My Article Network in our opinion.

For people new to article marketing, or those who have limited means, Article marketer’s free account or Isnare is advised. If you have the financial means and require sending a large number of articles, go with My Article Network.

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Article Marketing for Bing

Friday, September 11th, 2009

Bing from Microsoft is one of the newest search engines on the Internet, although the company’s promotions establish it as a different search tool. Rather than being a ‘search engine’, Microsoft calls it a ‘decision engine’. For example, Bing’s user interface can provide the user with more accurate and pertinent data with less effort, which is something that Google sometimes fails to do.

The question is, with the innovations that the new search engine offers, how do you tailor your article marketing efforts to glean maximum results from the up-and-coming Bing? What does Bing have over its biggest and most prominent rival, Google Search?

The Bing engine does a better job in terms of presenting relevant results and detailed information to Internet users who employ it, in comparison to Google. On the surface, it may be due to the distinctive user interface that Bing has. Bing typically displays the information that one can access with Google Search with more depth, even without going directly to the page the info is on. Placing the mouse cursor over a search result causes the ‘expanded’ display of the information snippet. If the information contains associated meta-data, moving the cursor over the primary information will display this as well.

The new search engine may cause some people to consider revamping their article marketing endeavors, yet the tried-and-tested rules still apply. An edge over your competitors may be achieved much like before: by writing high-quality content, incorporating the relevant keywords, and disseminating your content through article directories – making sure that you also create an accessible and compelling author bio or resource box.

The more detailed data that can be seen through Bing’s search results may equate to more convenient access to the desired information for any visitors. Of course, as the search engine evolves, it remains to be seen if a website owner needs to tweak his or her article marketing efforts to a greater degree, for purposes of gaining more website traffic. Despite the popularity of Google Search, you can gain traffic with Bing, as it promotes the information contained in your articles much better than Google.

There is no need to overhaul your article marketing strategies entirely, if you wish to cater to Internet users who utilize Bing. Bing is one of the best innovations in search engine technology, and simply honing your article marketing strategies while new developments come along will serve you and your website well enough.

If you are in need of articles on tap for the BING search engine give http://articlesontap.com a try!

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How to Hire a Professional SEO Article Writer

Friday, September 4th, 2009

Hiring a professional SEO article writer is necessary if you want your website’s content to rank high in the search engine results pages. A professional SEO writer has the abilities of a good article writer, and the added skills of creating articles using keywords, with search engine optimization in mind.

SEO content writers can help promote your website with articles that allow for maximum exposure. Your articles should be easily identified and located by search engines when it evaluates websites. In turn, your content should be highly relevant, informative, and well-written.

Choice of Niche Keywords

Due to the nature of the Internet, almost any kind of product or service has a potential market. If Internet users can find your site easily while they search for desired information, then your marketing endeavors are off to a good start. All promotional strategies build on the premise that your brand is available and accessible – let your marketing efforts prove so. If relevant and popular keywords are incorporated into your content by professional SEO writers, then your site stands a greater chance of ranking high in the search engine results. The importance of using relevant keywords cannot be stated enough – this permits users to see your website and allow you to promote your product, service, and company name.

A professional SEO writer also has good fundamental writing skills, much like copywriters in conventional advertising. Any material released by such a writer has to be virtually perfect, grammar-wise. There should be no misspellings anywhere in the content of an article. The impact that an article has does not only depend on the idea or concept behind it, but also the delivery itself. His or her writing should enhance user perception about what you offer. He or she needs to place your brand in the best light – which can serve to retain customers or viewers and invite the patronage of new ones.

Many SEO-specific aspects, such as keyword percentage within a given article, are included when such as writer develops content for the Web. A large number or high percentage of keywords in a certain article may turn off some prospective readers or clients, although it may help your site rank high in SERPS. Conversely, an article with a very low percentage of keywords may cause it to rank at the tail end of search results, no matter how well the article may have been written. A professional SEO article writer strikes a compromise, by including an appropriate number of keywords in the content, making sure that the article sits well with both the readers and the engines.

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Success through Article Marketing

Thursday, August 27th, 2009

Article marketing can give your website more exposure by increasing the number of your backlinks. Article directories can host your articles and display information that leads to your website, increasing the amount of quality traffic through the dissemination of good content. If your website achieves a higher rank in the search results pages, this will get your site more visitors and potential regulars or customers.

Writing and submitting articles, which are relevant to your website or product’s niche, can build your reputation as an authority in the said niche. This practice is also helpful, expanding your reach to more conventional media who wish to use (and promote) your articles.

As you gain experience, you can hone your article marketing methods to the maximum. A positive outlook contributes to a successful start. Here are a few tips on how to conquer your niche by article marketing.

Writing Articles for Article Marketing

Decide on the popular keywords you wish to utilize prior to creating articles for submission to directories. Even the best article will go to waste if it is not easily found by Internet users who search for associated information. Keyword research is just one of the things you can do to maximize the exposure of your articles to the major search engines. Integrate the primary keywords into the article you are writing, as well as including other keywords related to your main ones.

The title of your article has to catch the attention of the reader. A casual article title, as compared to a bold and striking one, may cause readers who chance upon your content to move on to other websites for information. Employ the keywords you have found by placing them in the title, and a few times in the rest of the article as well. Do not stuff your article with keywords – this may cause it to feel stilted and turn off any readers looking for quality content.

Recommendations as to the frequency of keywords in an article vary widely. Putting your keywords twice in the first couple of paragraphs, and once for every hundred words, and once more in the concluding paragraph is a good rule of thumb. Again, writing an article that is flowing and easy to read wins over stuffing your content with keywords. Submit your articles to a popular article directory, along with a list of your keywords and a short article outline.

Do not promote your website or product within the article itself – the resource box or author biography portion is where you can do this. Logically, creating an effective resource box is also integral to your promotional efforts. Create your author bio in a manner that persuades any visitors to click on the link and forge on to your site.

Finally don’t be afraid to let professional article marketers handle your article marketing for you, Articles On Tap is here to help.

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How to Get a Flood of Traffic and Backlinks with Article Marketing

Thursday, August 20th, 2009

Article marketing is one of the vital strategies for directing traffic to your site and getting the backlinks that are required for search engine optimization (SEO).  Articles have an important role in promoting your business online and this is primarily through backlinks or the links that are placed on the articles that point to your website.  Article marketing can help explode the traffic to your website and in turn increase your sales in two basic ways.  One way is by generating the backlinks that are essential for SEO that in turn will have the effect of driving traffic to your site.  The other way is through, organic or viral or word-of-mouth advertising, which comes into play as your articles gain recognition for being informative and helpful and people are compelled to click through to your site.

Search engines compute the ranking of your website for a particular keyword or phrase that are relevant to the topic of your site.  Maximizing the number of links that direct visitors to your website is an essential SEO technique and article marketing offers an effective way to naturally obtain these backlinks.  Remember that the algorithms used by search engines place more emphasis on naturally created links as a way to counter underhanded SEO methods such as link farms.

With informative articles that you have submitted to publishers of e-zines, blogs and online newsletters, other people get to read your articles and may want to publish them on their sites.  You can allow them to republish your articles as long as they maintain the backlinks on your articles.  To illustrate, you will be gaining 200 backlinks if 200 people decide to republish your article, which will definitely help upgrade your rank in the search engine results pages.

It is only natural that this will become even more effective after some time because more people would have republished your articles.  The effect of viral advertising will be felt long after you publish your articles as people spread the word about your informative articles to their friends, and they get picked up via rss feeds and syndication etc.  You become recognized as an expert for a particular field and more and more people will want to read your articles and bloggers may even place links to your site on their posts.  It is expected that this will have a snowball effect that would prove to be very beneficial for your business as traffic to your site explodes.

Of course, it is essential that your articles are informative and of high quality or nobody would want to read them.  Fortunately, you can make use of ArticlesOnTap quality article writing services if you do not have the time or passion to write them.

And if you are looking for a flood of backlinks, we highly recommend our #1 super secret weapon #1 backlink resource – MAN - we have gained over 1000 backlinks in less than 30 days for just one of our clients websites and propelled them to high page 1 rank. And we have had many similar results with other clients. MAN gets our highest recommendation. If you are serious about article marketing and want to receive huge SEO benefits GET MAN NOW,. Also check out our Killer My Article Network Review and Bonus for buying MAN through our link.

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Article Marketing vs Video Marketing

Saturday, August 15th, 2009

Article marketing and video marketing are two powerful ways of generating backlinks and boosting traffic to your site but one important question that has emerged is which one should you focus on.  Video marketing is all the rage while article marketing has constantly been shown to be an effective tool for boosting website traffic for years.  However, properly titled and placed videos can get your site on the front page of the search engine results much faster.  This is due to the fact that Google is in love with video, and gives a lot of authority and weight to videos because the fact is many people would rather watch a video than read an article.

Video sharing sites have rapidly risen in popularity and video can offer the advantage of providing credibility to your service or product.  Video marketing is also quite personal in nature so that it is very suitable for social networks.  However, your videos need to be suited to their target audience or else they might have no effect at all.  Also, videos are more difficult to create than articles and lots of people are camera shy.  For them, article marketing is the preffered method, however the answer to the title question is USE BOTH because they tend to complement each other. What we typically recommend for the camera shy is that your write an article on whatever topic you like, then you either read it to an audio recorder such as audacity and put together a slide show to go along with your audio, or you use a product such as Jing (which is free) and you record your screen while reading your article and show people what you are talking about live on screen. However the simplest method we have found to create videos from articles is AVR. AVR takes the text from one of your articles and via text to speech it creates and awesome video for you in minutes. You can even point AVR to your ezinearticles profile and have it create a video for you by simply showing it a text article you want to turn into a video – THIS IS AMAZING! We use this product almost daily. You can get yourself a free trial by following this link to AVR – and when purchasing a subscription make sure to use this coupon code for 50% off : 6B34D0CC

The only real disadvantage of article marketing is the rapidly growing competition as more and more people try to get their articles published online.  As a result, you now need to publish a lot more articles in more article directories to have a better chance of their getting read by many people.  Writing these articles yourself can consume so much of your time that you may no longer find time to do the other important activities in Internet marketing.

But you need not worry because article writing services such as ArticlesOnTap have emerged to offer you informative and high quality articles at extremely reasonable fees.  You can specify the keywords to be used, the density, and other important factors for your search engine optimization (SEO) needs.  Another advantage provided by these services is that they provide you with the articles that you require in much less time than it would take you to write them yourself.

In conclusion, video marketing and article marketing can be, and should be applied simultaneously for a more effective Internet marketing strategy.  And with services like AVR and ArticlesOnTap on hand it is much easier to tap into these markets today than it has ever been.

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Maximizing SEO With Article Marketing

Thursday, August 13th, 2009

You can effectively maximize your site’s search engine optimization (SEO) through article marketing when you are trying to sell a service or product via the Internet.  In a nutshell SEO is the process for getting the highest ranking possible in the list of websites presented by the search engine (SERP’s) as the results of a particular keyword search.  If the website gets on the first page of the results, you have an excellent chance of being visited by a Web surfer, providing its a keyword term that gets some traffic, now this is the simplistic description, it is much more in depth than that but an SEO lesson is beyond the scope of this post.

More traffic to your site means that you have a better chance of selling your product or service, and unique articles offer an inexpensive way to increase that traffic.  One role of article marketing is to let you put in the keywords and phrases that you have researched and estimated to be those that a potential customer of your service or product will type in when he wants to search for your type of service or product.  In this way, the search engines will know that your article or website (if your article is posted on your blog) is focused on those keywords and phrases and will include your article or website on the results pages when someone searches for them. For this to work the title of your article is the single most important part of your article and it has to be for a search term that is not too heavily contested. We typically do a google search for a term and if the results return less that 50,000 results we can get page 1 with a well written title and a well placed article.

An important step to take is that you submit your unique articles to the high ranking article directories such as ezinearticles or goarticles.com and a few others.  These particular websites have high rankings in the search engines and because your links are contained in the articles that you have submitted to them, their high rankings will pull up your ranking as you submit more and more articles to them and the number of backlinks to your site increases. Additionally due to the fact that these sites typically rank very well with google, your article stands a great chance at making page 1.

The second purpose of the articles is the natural generation of backlinks to your site.  This is because backlinks are king with search engines, especially Google, to mean that your website is popular.  Your ranking in the search engine results will rise as the number of backlinks from quality websites increases.  Also, you may gradually become an expert in your specific field as you get more and more articles published on those websites.  Many people would then like to provide a link to your website so that the number of backlinks to your website will grow even faster. Some sites such as goarticles allow you to place links directly inline with your article content. These links are amazingly important and care should be taken to use the proper anchor text. Additionally you should not point all of your links to just your homepage, you need to strategically provide deep links to interior pages within your website as well and mix up the anchor text terms.

One service they we use religiously, in fact it is our number 1 article distribution service, is MAN. MAN is a network of well over 10,000 blogs, and we submit spun articles to MAN, which in turn distributes unique versions of our articles to its network of blogs. In each post we strategically post 3 anchor text rich backlinks to our website. This service is so extremely powerful, we have been able to generate well over 1000 backlinks to just one of the sites we promoted for one of our SEO clients, and this site moved to #3 in google for their main keyword from #43 in less than 30 days for a highly competitive keyword. And we have seen many other similar results from MAN as well. And we sell spun articles primed and ready for direct placement into MAN with no effort to you besides placing in your links. Check out our Killer My Article Network Review and Killer Bonus by clicking here.

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Using Articles For Affiliate Marketing

Tuesday, August 11th, 2009

Articles can play an important role when you are engaged in affiliate marketing.  For those that need clarification, in affiliate marketing, you are paid a commission by a vendor when your efforts result into people visiting the vendor’s website and making a purchase.  This type of Internet marketing appeals to the masses because there is no need to carry an inventory of products or provide the services yourself.  You only need a website, become a registered affiliate, and create an effective marketing plan.  Once everything is up and running well, this income generator will continue to provide 24/7 income for you wherever you are.

PPC costs go up every single year, which means profit margins for affiliate marketers shrink annually as well. Dont get me wrong PPC marketing can provide fast results, but the costs for those results can devastating as well. Thus the resurgence of article marketing as an incredibly lucrative means for affiliate marketing. Articles can play a number of vital roles in helping you market the affiliate products or services that vendors have to offer. One method is article marketing in which you have several articles that are related to the products or services of your affiliate merchant, the key to a good series of articles is in the title, the title is your key to article marketing riches for long tail keywords.  Relevant keywords and phrases are also part of the articles in which you have also included an attractive byline.  Beside this byline is your affiliate link that contains your code to ensure that you are credited when a customer uses your link to buy the product you are marketing.  You submit these articles to the relevant directories so that a large number of people will be able to read your articles. Going into a list of top article directories is beyond the scope of this post, however if you are looking for an extremely powerful tool to submit your articles to all the top directories, even ezinearticles, arguably the king of article directories we highly recommend AAS – follow this link to learn more about it. We only recommend tools we use ourselves, and we use this tool DAILY. And rather than a subscription based service AAS is a one time charge. View our Automatic Article Submitter Review Here and check out our bonus for buying through our link.

Articles also prove to be important in the promotion of your own site that will also have your anchor text and provide a valuable backlink that will raise your rankings within the search engines.  This maximizes traffic to your site from not only people clicking on the links from your articles but from your site also ranking for your desired keywords with the SERP’s.

Yet another strategy is to send your informative articles to various friends, email lists or posting them to your blog if you have a steady flow of readers.  Of course, you will have inserted your affiliate links in these articles, and this time, your goal is to use viral marketing.  Each person who receives your article and finds it to be informative and helpful is likely to send it to a friend or tweet it and this will start a chain of events that can go viral.  The result is that the number of people who may click on your affiliate link can increase exponentially.

Thus, articles are very powerful tools for your affiliate marketing endeavor and one that you should not take lightly.  Don’t worry if you don’t think that you can write these articles yourself.  article writing services such as ArticlesOnTap.com are always available and the prices charged are insanely reasonable.

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