The first thing I wondered was, what ezinearticles.com was. Was it an ezine? Wikipedia was telling me what an ezine was (an online magazine), but that didn’t seem like ezinearticles.com. The website seemed like an eBay almost. It felt like there was competition on there, amongst its users and based on the forum content. Online article submissions were ranged, according to popularity, but I didn’t see the end game. Were publishers buying these articles?

Ezinearticles.com isn’t an ezine. It’s actually an articles directory. An old political science professor once told me that wherever I go in life, if I want to start breaking down a process, I’ve got to “follow the money.” So, where’s the money coming from and going to for ezinearticles.com? For this particular site, money comes from two sources: premium and premier customers that are charged a fee for being able to submit their articles, and advertising—namely, Google ads. A good chunk of those proceeds are spent on human editors and screener’s that ensure the quality of the online article submissions in their directory are written well, are posted correctly, and are in full compliance with the organization’s terms of service and editorial guidelines.

The end game for writers is traffic. Writers that do well tend to stay away from attempting to mass produce online article submissions. This is classic case of quality not quantity. Established submitters with good ratings on the site will tell you that you’ll get more traffic with 1 standout article than you will with 10 unremarkable online submissions. Now it turns out, the traffic is sought by writers because many own sites that either generate consistent advertising revenue (either by affiliate sales programs, pay per click programs, etc.) or have a product to sell. Because these are the money flows for writers, directories will strictly and explicitly prohibit your article from generating leads directly. Instead, you’ll only be able to refer an article reader back to your domain’s home page, and nothing more specific than that (i.e. not an address with multiple backslashes such as yourdomain.com/salesproduct).

Publishers are interested in traffic too. They’re looking for cheap or free high quality content that they can use to lure customers and users into a site or newsletter operation that they own as well. Users only want to be a part of a site or newsletter that’s useful, and good content is hard to find, so you can tell how quality over quantity in online article submissions really does make the sale in this case.

Ezinearticles.com is a popular and highly active example of an article directory. Here, writers can start up a basic account and submit their first 10 articles for free. Before doing so, however, the site and its other writers encourage you to read its terms of service and its rather explicit writer guidelines for ezine article submissions. The popularity of the article on the directory typically corresponds to an amount of traffic to the article’s cited URL. The writer’s ultimate objective may be to increase a blogs readership (and increase revenue from advertising) or to increase sales of a particular product (typically digital products, such as ebooks; but can also include hard products such as power tools). The general rule is: the bigger the user base of a directory, the more closely your article’s popularity will correspond to actual traffic.

The ezine article submission process is easy enough. The only snag that there might be for you is with punctuation. Each directory runs on unique software that treats punctuation in its own way, so check with the site’s editorial and ezine article submission guidelines before you actually write the piece; this way you can incorporate these rules into your document. When you’re prepared to submit your first article, there’ll be 6 basic parts to the submission form: the article’s category dropdown, the title text field, the summary or abstract textbox, the article textbox (article-proper or body), the keyword association textbox (you’re typically allowed 3 associated keywords per article; sometimes this works like a tags form), and most importantly the resource and signature page.

If you’ve missed a few of the guidelines (regarding punctuation for example), the form or webpage will return an error message when you attempt to submit. No error doesn’t mean that your article’s passed muster. Your article will be reviewed, typically by a human proof reader or editor. Some directories take a lot longer than others. A short turnaround time is what the more competitive directories use to lure in new customers and writers.

If ever your article’s approved, the writing goes live on the directory and is then available to its registered publishers. If your article isn’t approved, you’ll be notified by the human editor that caught errors or quality issues with your article. A directory will have particular rules about how often you can violate guidelines and terms of use before your account is terminated. If you’ve been notified by an editor or rejected more than twice in a row, then there’s something fundamentally wrong in the way that you’re understanding and following the ezine article submission process that we’ve described here.

First off, in general, if you want to maximize the publication of your article, make sure that the article talks about a topic that is relevant, interesting and is rich in the necessary keywords. This will improve your chances of having the article published.

How do you know that the article is relevant at all? Again, each website will have their own niche topics that they advocate. The article, therefore, must talk on topics that will be interesting to their niche readers. Some websites may have a variety of topics that they advocate and their article submission guidelines or rules may include a categorized list of these topics. A very important point to remember is that a majority, if not all, these sites will require you to submit only original articles. Plagiarism is never tolerated. In fact, normally, these sites will input your article or articles in plagiarism detection software to be sure of its originality. Copy infringements normally mean an automatic rejection of the submission and closing of your author account with them. Most sites will also require that the article be educational and informative and not mere promotional in nature.

Sometimes, there are also guidelines on the structure of the article. Some sites will only accept articles within a certain word length minimum and maximum range. Grammatical or spelling errors are not tolerated. Some sites, however, may allow resubmission of the article with corrections (some for a maximum of only 2 resubmissions). Some other technical guidelines may be included – such as not using images, specific formatting, article title requirements and formats, descriptions, keyword guidelines (number of times keywords must appear, either a minimum or a maximum number; variations on the keywords; locations of the keywords in the article).

Note that article submission services do not automatically mean acceptance, approval, or an agreement to publish the article. Normally, multiple submissions of the same article using different titles or with slight changes on the article are not allowed. Some sites are also very specific about disallowing offensive content.

In most of the sites, if not all, copyright on the article remains with you and you will be acknowledged as the author in any publications made on the article. Related to this, article submission sites will require you to submit a short autobiography so that you may be properly acknowledged. This is probably the best place to include the links to your site. Some sites will allow certain links to be added to the article or in the autobiography such as source or resource links but only on a limited basis (normally a maximum of 3 links).

Some article submission guidelines and requirements are a bit more complicated. You have the option, however, to simplify this by hiring article submission services.

The process of publishing articles is commonly referred to as article submission, because you are in essence submitting your articles to online directories and/or networks to inclusion, distribution and, many times, syndication and republication via RSS or their internal newsletters. Again, the problem here is not in the process itself, but the amount of time it consumes. Article submission guidelines vary from site to site, so you will have to familiarize yourself with each and every sites limitations, restrictions and format requirements. Some sites, for example, allow you to include limited HTML tags in the body of your articles, others do not. Another issue with article submission is that it is very time consuming. There are hundreds of article submission sites on the Net – some of them worthwhile, but many others not so great. Doing all of the required research to uncover the diamonds in the rough can be a very tedious proposition. Likewise, just submitting blindly to everything under the sun can also waste a lot of your time and produce mediocre results.

An article submission script is a program that will automate or largely automate the article submission process. There are dozens of articles submission software programs out there, or scripts, which will greatly facilitate all of your manual efforts. Some can even automate the registration process for you so that you do not have to go to each site individually and register – a very time consuming endeavor. But the best part about these programs is that usually come with their own preferred network of sites that they work with and can help you find sites that you would normally not find. Some article submission script programs are very specific and only submit to the top 30 directories, for example, while other programs are much more universal and have an internal network of over 20,000 blogs that you can submit to based upon the category or type of information you are submitting. The range of services offered by these scripts is vast, so you really need to evaluate your needs and goals before choosing the right one for you.

Lastly, cost of these article submission scripts can vary pretty dramatically as well. While there are some that are available for free, you know what you have heard about “nothing is for free”, well, that applies here as well. The best article submission programs are not free, indeed, however, if you use them frequently the amount of increased traffic and, ideally, revenue that they should add to your site will indeed make them better than free. Whether you intend to market your site via article marketing or any other form of Internet Marketing, you will have to invest in that endeavor – nothing different than the investment in printing business cards or brochures to hand out in the offline world. Marketing is an investment, but the smart marketers find the best investments to save them time and money and that is where article submission scripts can really hit a home run for you if you choose the right ones.

People will go to your website if they click on your resource box information after reading compelling, high-quality articles you submit to the directories. Directing more niche traffic to your site will enhance your standing in the search engine results pages, hand-in-hand with your Page Rank. Article marketing is one of the tools, if not the most important tool, in your linkbuilding arsenal, which can help you reach your desired rank in the search results pages.

It is not that complicated to set up your article marketing system to get more people to know about your brand, your products, and your services. Ensure that the articles you create or develop are regularly sent to top article directories, as well as directories that pertain to your specific niche. If it is beyond you to regularly send articles to the aforementioned directories, or if you do not have the necessary skills to create good content by yourself, then consider hiring a professional SEO article writer from Articles On Tap. Such writers not only focus on the quality of the articles (in terms of writing structure and other aspects) but also the optimum amount of exposure you can get on the Net with these materials.

Of course, the more backlinks a website has, the higher it ranks in the search results pages. A large number of backlinks, coupled with relevant, usable information, will help your linkbuilding strategies greatly.

Keep in mind that there are some other factors involved in article marketing for the purposes of linkbuilding. The number of links, as well as the quality of websites that link to you, should be taken into account. This may be difficult to maintain in the long run, starting with creating the articles, up to disseminating them in the directories. Any website owner who employs an SEO writer will benefit greatly from diligent dissemination of articles. Remember the old adage ‘Content is king’ even before considering sending articles to an article directory. The quality of the articles you create and submit may also be used to build up the reputation of your site, brand, and products or services – premium content connotes a premium brand.

There are numerous article directories on the Web you can send your new articles to. You can submit your content to two types of directories: some of the top article directories, and directories that are oriented towards your niche. To do the latter, enter your keywords and the phrase ‘ezine directory’ into Google’s search box.

Some of the most popular article directories on the Web include:

• www.ezinearticles.com
• www.goarticles.com
• www.articlebase.com
• www.articlecity.com
• www.articledashboard.com
• www.ideamarketers.com
• www.isnare.com
• www.searchwarp.com
• www.selfgrowth.com

And submitting to a network of blogs such as My Article Network that boasts over 20,000 blogs can literally explode your exposure and backlinks.

Reviewing your articles for any oversights, such as misspellings, and following correct sentence structure and grammar are important. Running a spell check on each article, as well as verifying that your links are correct, will give you a better chance at marketing your articles.

One can send articles to article directories manually, though this may prove to be tedious and time-consuming. Using article submission software, such as Automatic Article Submitter, will save you much time and effort, as well as minimizing errors due to oversight. And during our article marketing endeavors we have used almost all of the article submission programs out there, and none compares to Article Submit Auto.

Brad Callen’s Article Submitter software is also a good option. The program fills necessary information in the pertinent fields by itself. All the user has to do is click on ‘submit’ and go to the next website. The aforementioned software saves time while displaying the Page Rank rating of the sites you send your articles to.

For a more automated article submission process, ArticleOnTap’s sumission service work great. These services will enable you to send your articles to numerous sites and promote your articles, fast. For a detailed review of today’s top Article Submission Tools go to http://ArticleSubmissionReview.com for in depth reviews and bonuses.

Isnare and Articlemarketer both charge rates for their article submitting services. The rates vary according to the number of articles, with Isnare charging $10 for every 5 articles, and Articlemarketer requiring a yearly fee of $239. The latter allows a user to submit any number of articles. Articlemarketer’s free account permits the posting of articles to a few dozen websites. But for the greatest bang for the buck, currently no service compares to My Article Network in our opinion.

For people new to article marketing, or those who have limited means, Article marketer’s free account or Isnare is advised. If you have the financial means and require sending a large number of articles, go with My Article Network.

The question is, with the innovations that the new search engine offers, how do you tailor your article marketing efforts to glean maximum results from the up-and-coming Bing? What does Bing have over its biggest and most prominent rival, Google Search?

The Bing engine does a better job in terms of presenting relevant results and detailed information to Internet users who employ it, in comparison to Google. On the surface, it may be due to the distinctive user interface that Bing has. Bing typically displays the information that one can access with Google Search with more depth, even without going directly to the page the info is on. Placing the mouse cursor over a search result causes the ‘expanded’ display of the information snippet. If the information contains associated meta-data, moving the cursor over the primary information will display this as well.

The new search engine may cause some people to consider revamping their article marketing endeavors, yet the tried-and-tested rules still apply. An edge over your competitors may be achieved much like before: by writing high-quality content, incorporating the relevant keywords, and disseminating your content through article directories – making sure that you also create an accessible and compelling author bio or resource box.

The more detailed data that can be seen through Bing’s search results may equate to more convenient access to the desired information for any visitors. Of course, as the search engine evolves, it remains to be seen if a website owner needs to tweak his or her article marketing efforts to a greater degree, for purposes of gaining more website traffic. Despite the popularity of Google Search, you can gain traffic with Bing, as it promotes the information contained in your articles much better than Google.

There is no need to overhaul your article marketing strategies entirely, if you wish to cater to Internet users who utilize Bing. Bing is one of the best innovations in search engine technology, and simply honing your article marketing strategies while new developments come along will serve you and your website well enough.

If you are in need of articles on tap for the BING search engine give http://articlesontap.com a try!

SEO content writers can help promote your website with articles that allow for maximum exposure. Your articles should be easily identified and located by search engines when it evaluates websites. In turn, your content should be highly relevant, informative, and well-written.

Choice of Niche Keywords

Due to the nature of the Internet, almost any kind of product or service has a potential market. If Internet users can find your site easily while they search for desired information, then your marketing endeavors are off to a good start. All promotional strategies build on the premise that your brand is available and accessible – let your marketing efforts prove so. If relevant and popular keywords are incorporated into your content by professional SEO writers, then your site stands a greater chance of ranking high in the search engine results. The importance of using relevant keywords cannot be stated enough – this permits users to see your website and allow you to promote your product, service, and company name.

A professional SEO writer also has good fundamental writing skills, much like copywriters in conventional advertising. Any material released by such a writer has to be virtually perfect, grammar-wise. There should be no misspellings anywhere in the content of an article. The impact that an article has does not only depend on the idea or concept behind it, but also the delivery itself. His or her writing should enhance user perception about what you offer. He or she needs to place your brand in the best light – which can serve to retain customers or viewers and invite the patronage of new ones.

Many SEO-specific aspects, such as keyword percentage within a given article, are included when such as writer develops content for the Web. A large number or high percentage of keywords in a certain article may turn off some prospective readers or clients, although it may help your site rank high in SERPS. Conversely, an article with a very low percentage of keywords may cause it to rank at the tail end of search results, no matter how well the article may have been written. A professional SEO article writer strikes a compromise, by including an appropriate number of keywords in the content, making sure that the article sits well with both the readers and the engines.

Writing and submitting articles, which are relevant to your website or product’s niche, can build your reputation as an authority in the said niche. This practice is also helpful, expanding your reach to more conventional media who wish to use (and promote) your articles.

As you gain experience, you can hone your article marketing methods to the maximum. A positive outlook contributes to a successful start. Here are a few tips on how to conquer your niche by article marketing.

Writing Articles for Article Marketing

Decide on the popular keywords you wish to utilize prior to creating articles for submission to directories. Even the best article will go to waste if it is not easily found by Internet users who search for associated information. Keyword research is just one of the things you can do to maximize the exposure of your articles to the major search engines. Integrate the primary keywords into the article you are writing, as well as including other keywords related to your main ones.

The title of your article has to catch the attention of the reader. A casual article title, as compared to a bold and striking one, may cause readers who chance upon your content to move on to other websites for information. Employ the keywords you have found by placing them in the title, and a few times in the rest of the article as well. Do not stuff your article with keywords – this may cause it to feel stilted and turn off any readers looking for quality content.

Recommendations as to the frequency of keywords in an article vary widely. Putting your keywords twice in the first couple of paragraphs, and once for every hundred words, and once more in the concluding paragraph is a good rule of thumb. Again, writing an article that is flowing and easy to read wins over stuffing your content with keywords. Submit your articles to a popular article directory, along with a list of your keywords and a short article outline.

Do not promote your website or product within the article itself – the resource box or author biography portion is where you can do this. Logically, creating an effective resource box is also integral to your promotional efforts. Create your author bio in a manner that persuades any visitors to click on the link and forge on to your site.

Finally don’t be afraid to let professional article marketers handle your article marketing for you, Articles On Tap is here to help.

Search engines compute the ranking of your website for a particular keyword or phrase that are relevant to the topic of your site.  Maximizing the number of links that direct visitors to your website is an essential SEO technique and article marketing offers an effective way to naturally obtain these backlinks.  Remember that the algorithms used by search engines place more emphasis on naturally created links as a way to counter underhanded SEO methods such as link farms.

With informative articles that you have submitted to publishers of e-zines, blogs and online newsletters, other people get to read your articles and may want to publish them on their sites.  You can allow them to republish your articles as long as they maintain the backlinks on your articles.  To illustrate, you will be gaining 200 backlinks if 200 people decide to republish your article, which will definitely help upgrade your rank in the search engine results pages.

It is only natural that this will become even more effective after some time because more people would have republished your articles.  The effect of viral advertising will be felt long after you publish your articles as people spread the word about your informative articles to their friends, and they get picked up via rss feeds and syndication etc.  You become recognized as an expert for a particular field and more and more people will want to read your articles and bloggers may even place links to your site on their posts.  It is expected that this will have a snowball effect that would prove to be very beneficial for your business as traffic to your site explodes.

Of course, it is essential that your articles are informative and of high quality or nobody would want to read them.  Fortunately, you can make use of ArticlesOnTap quality article writing services if you do not have the time or passion to write them.

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