SEO Articles – What’s the Point?

SEO Article Writing is more than a “techie” name or a gimmick and just because an article writing service is good at writing doesn’t necessarily make them good at writing seo articles. The difference is that writing for SEO entails very specific goals and a fundamental understanding of SEO. First of all, SEO stands for “search engine optimization” and, simply put, it is a process of optimizing the communication between your site and Google (or any other search engine). Every site and every page has a goal, a message that it is trying to convey to Google in order to rope in visitors (whom we hope will become customers, but that is a very different topic). SEO is the process of designing and customizing your site in a manner that makes it very friendly and well understood by the big search engines. The easier your site is for them to understand and the clearer your message is to them, the better your traffic and conversions will be.

SEO is generally discussed in terms of a site wide process or analysis. But SEO is more than that. It is a set of core fundamentals that should be adhered to by each every page of your site and what better way to do that than to create the content for that site with the SEO goals and objectives in mind.

Not all content and not all writing services are created equal. At ArticlesOnTap.com we are very knowledgeable about SEO and SEO articles because it is core to our business. So before just getting any freelancer to write for you, really dig in and make sure that you are getting an ideally crafted SEO article as opposed to “just some content”. Remember, the purpose, after all, is to use the article to attract visitors (and hopefully convert them to customers). The best way to do that is not only provide quality content to them, but also quality content to Google (or the other big search engines). They are every bit as much your client as the visitors they bring. In fact, one could argue that they are your first and foremost client. If you do not provide the right mix of quality SEO enhanced content to the Search engines, they simply will not reward you with traffic and your article expenditures will have been wasted.

SEO Article Writing – The Key To Dominating Google

By now you’ve heard that “content is King” and I’m sure you heard of a little search engine called “Google” as well. Well, the truth is that Google truly loves good quality content and if you feed it what it wants it’s likely to send a lot of traffic your way in return. The key is SEO article writing. Just any old content is better than nothing, but quality content that is highly tailored to your SEO objectives is ideal.

When you start to craft content with SEO in mind, you need to start with an objective and design for that. Having a defined set of keywords, a target keyword density and related keywords are all important to sculpt a proper SEO article. At ArticlesOnTap.com we know SEO Article Writing – it’s our forte. We know it because we live it and use it in our very own article marketing efforts every day.

So, what are the keys to good SEO article writing success? Here is a brief set of general rules to follow. Please note that to do this and truly be effective you need to start off with a proper SEO analysis of your site and have attainable keywords ready to target. Without that research, you’re “flying blind” so to speak, but here are some basic guidelines.

  • Select a Primary Keyword for your article
  • Select three or four secondary keywords for your article
  • Use the primary keyword in the following locations:
    • The title of the article
    • The first sentence of the article
    • The last sentence of the first paragraph of the article
    • The last paragraph of the article
    • Other times in the body of the article, but, as a general rule, do not exceed one time per 100 words of content
  • Use the secondary keywords only as they make sense in the course of writing your article
  • Write naturally and do not keyword stuff

Okay, so that’s a very basic guide – enough to get you started. There are other factors that are applied as well depending upon the niche, the competitiveness, the SEO analysis data from your site, etc… but if you follow those rules you’ll have about 85% of it covered and be far ahead of most other sites when it comes to SEO Article Writing. Remember that to be successful with SEO or Article Marketing that you must be patient and consistent. So many people do it for a month or less and then wonder why they don’t get great results. The real secret is consistency – you just have to keep working at it and releasing more keyword rich and targeted content and the results will come in time if you have done the proper keyword analysis. If you have any questions, send us an email via our Contact Us form and we’d be glad to help.

What Is Latent Semantic Indexing

Latent semantic indexing (LSI) is an information retrieval strategy that applies a certain mathematical technique to determine the concept or idea that is found in a body of text. This information retrieval technique uses the natural language processing system known as latent semantic analysis or LSA. LSA looks at the various relationships between a number of documents and the body of text found in them and establishes a group of concepts for these documents. With LSI, the documents that are presented in response to a particular query do not necessarily have the exact words or phrases that the searcher has keyed in.

LSI provides the solution to two main problems with the common Boolean search method. These are the possibilities that a word has more than one meaning and several words having the same meanings. These two possibilities are the common reasons for the irritating appearance of documents for a particular query even if they are not relevant and the absence of documents that should have been included.

Another application for LSI is the automation of the categorization of a document. For this method, it uses sample documents as the foundation for understanding the concepts embodied by each category. The technique used is to compare the ideas that are found in the example documents for each category with those that can be extracted from the document to be classified and placing it in those categories where the concepts match.

Another benefit offered by LSI is that it can be used for any language because it is purely dependent on mathematical formulas. Thus, it can extract the semantic content from the documents written in any language without the need to consult any thesaurus or dictionary. The search can also be made in a particular language while the documents to be queried can be in another language.

LSI is also applicable for terms that are not exactly words, such as the DNA sequences of genes. Thus, biological and medical documents can easily be searched and categorized using LSI. To illustrate, LSI can be used to determine the categories for genes by looking at the biological information available in the titles and abstracts found in biological databases.

LSI can also easily adapt itself to any modifications in the terminology and it can still function in spite of the presence of misspelled words, unreadable characters, typographical errors, and other types of noise in documents. Therefore, LSI is applicable for a body of text that is the result of speech-to-text conversion programs and those that have been extracted from images by optical character recognition software.

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