Article marketing and video marketing are two powerful ways of generating backlinks and boosting traffic to your site but one important question that has emerged is which one should you focus on.  Video marketing is all the rage while article marketing has constantly been shown to be an effective tool for boosting website traffic for years.  However, properly titled and placed videos can get your site on the front page of the search engine results much faster.  This is due to the fact that Google is in love with video, and gives a lot of authority and weight to videos because the fact is many people would rather watch a video than read an article.

Video sharing sites have rapidly risen in popularity and video can offer the advantage of providing credibility to your service or product.  Video marketing is also quite personal in nature so that it is very suitable for social networks.  However, your videos need to be suited to their target audience or else they might have no effect at all.  Also, videos are more difficult to create than articles and lots of people are camera shy.  For them, article marketing is the preffered method, however the answer to the title question is USE BOTH because they tend to complement each other. What we typically recommend for the camera shy is that your write an article on whatever topic you like, then you either read it to an audio recorder such as audacity and put together a slide show to go along with your audio, or you use a product such as Jing (which is free) and you record your screen while reading your article and show people what you are talking about live on screen. However the simplest method we have found to create videos from articles is AVR. AVR takes the text from one of your articles and via text to speech it creates and awesome video for you in minutes. You can even point AVR to your ezinearticles profile and have it create a video for you by simply showing it a text article you want to turn into a video – THIS IS AMAZING! We use this product almost daily. You can get yourself a free trial by following this link to AVR – and when purchasing a subscription make sure to use this coupon code for 50% off : 6B34D0CC

The only real disadvantage of article marketing is the rapidly growing competition as more and more people try to get their articles published online.  As a result, you now need to publish a lot more articles in more article directories to have a better chance of their getting read by many people.  Writing these articles yourself can consume so much of your time that you may no longer find time to do the other important activities in Internet marketing.

But you need not worry because article writing services such as ArticlesOnTap have emerged to offer you informative and high quality articles at extremely reasonable fees.  You can specify the keywords to be used, the density, and other important factors for your search engine optimization (SEO) needs.  Another advantage provided by these services is that they provide you with the articles that you require in much less time than it would take you to write them yourself.

In conclusion, video marketing and article marketing can be, and should be applied simultaneously for a more effective Internet marketing strategy.  And with services like AVR and ArticlesOnTap on hand it is much easier to tap into these markets today than it has ever been.